Portfolio #2
Marketing | Web | CMS
Behind the
interface.
Selected work across website development, CMS management and digital infrastructure — combining marketing thinking with practical implementation.
Six Sites.
One Strategy.
Six company websites required improvements to visibility, usability and the way product information was structured for customers.
Develop a more effective digital presence while improving how each site supported product discovery and marketing activity.
Managed website updates across six sites, conducted product keyword research, analysed existing website data and introduced SEO-led content designed around customer search behaviour.
Established a more structured approach to website optimisation, connecting content, SEO and product marketing within one digital strategy.
Building a
Marketing Hub.
An international distributor network needed easier access to current product and marketing resources.
Create a centralised digital resource that made marketing collateral easier to organise, maintain and distribute.
Created a SharePoint marketing portal and organised product brochures and supporting assets into a structured resource for distributor enablement.
Created a central destination for marketing material, making it easier for distributors to access current product collateral and supporting resources.
Marketing
Meets Code.
Some website improvements required development work beyond conventional content management.
Find a practical way to implement more technical website improvements without continually relying on outsourced development.
Used AI as a development tool to assist with understanding and editing backend code, allowing custom website changes and SEO improvements to be implemented internally.
Expanded what could be achieved internally, reducing the need to outsource smaller development tasks while building practical web-development capability.
Website landing page example:
Featuring moving image reel, SEO infused copy and interactive custom made background that moves with the users scrolling behaviour.
Product Landing Page:
Featuring a custom background video of the product in question, in-depth copy and product descriptions with a search by parameter filter system built from a dynamic CMS within the website editing tools.
Blog Landing Page:
Over a dozen carefully researched and written blogs with custom icons and images, full SEO background work completed for each one and all have been adapted for social media in a short form manner.